Assignment #2

Ew.   I certainly feel the need for some hand sanitizer.

There definitely seems to be a scare tactic here.  By collaging the photographs of hand touching things, we’re reminded of all the icky, germy items most of will have come across during our day. It’s relatable to most people.

Interest is created by placing the arm diagonally and the stark white background makes the arm and the product stand out while keeping things simple since the arm/hands have a lot going on visually.  The white could also represent  the idea of cleanliness promoted in the ad.


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